One of the first questions every business owner asks is: what should my website be built on? There is no single best answer, but there is a best answer for your situation. Here is a simple way to decide.

WordPress: flexible and easy to edit

WordPress is the most popular website platform. It is great for business websites, blogs and content-heavy sites, because you can edit your pages yourself. With WooCommerce it can also run a small to medium store. The trade-off is that it needs regular updates and good hosting to stay fast and secure.

Shopify: the quickest way to sell online

Shopify is built only for online stores. Hosting, security and checkout are included, so you can focus on products and customers. You pay a monthly fee to Shopify, and design changes beyond the theme need some technical help.

Custom development: built exactly for you

A custom website is designed and coded from scratch. It can be fast, unique and shaped around your workflow, for example booking systems, dashboards or special pricing. It usually costs more at the start, but it has no limits from a template.

A simple way to choose

  • Need a professional website and a blog at a sensible cost? WordPress is usually a good fit.
  • Selling products and want to start quickly? Shopify is a strong choice.
  • Need special features, or want a completely unique design? Go custom.
  • Not sure? Start with the simplest option that meets today’s needs, and plan to grow.

Do not choose a platform only because it is cheap or popular. Choose it because it fits what your business needs in the next two to three years.

Still confused? Tell us about your business and we will recommend the right platform in a free consultation, even if it is not one of our most expensive options.